David Carter

David Carter

Founder (Retired)

After serving in the Navy and while continuing his service as a Naval Reserve Officer, David began his career in public accounting in the early 1980s. He founded Carter Asset Management, the predecessor firm of William Madison Advisors, in 1997 as the demand for independent investment advice and financial planning services grew out of his public accounting practice.

Mr. Carter taught for almost 20 years as an Adjunct Professor of Accounting & Finance in the College of Business Administration at Abilene Christian University in Abilene, Texas. He was well known for his Personal Financial Planning classes, as well as his graduate course, Financial Planning for Practitioners, in the university’s Master of Accountancy program. He stepped down from the teaching role in 2000 due to the increasing professional demands of the firm.

Over the past several years, David has relegated an increasing number of management tasks to the team at William Madison, eventually deciding it was time to do for himself what he has helped countless clients successfully accomplish for several decades--enjoy the benefits of successful retirement planning. Fully retired at the end of the 2022, he is now able to spend more time taking care of the cattle on his ranch north of Abilene.

David's wife, Suzanne, was an important and valued member of the team at Carter Asset Management for many years. They are members of the Hillcrest Church of Christ in Abilene.


  • Bachelor of Science in Biology & Chemistry, Abilene Christian University
  • Bachelor of Arts in Business & Economics, Chapman University
  • Master of Science in Wealth Management, College for Financial Planning